Hi there, I'm Alevtina – a product manager based in London.

I work at the intersection of strategy, data, and delivery. Currently at Soho House, where I lead core app strategy and own high-integrity, real-time systems that balance user trust, safety, and seamless experience across global markets.

I bring a technical foundation from my background in iOS engineering to every product decision I make — motivated by solving ambiguous problems at scale.

Alevtina Anishchenko

My path

How I got here.

Software Engineer

Started in iOS, building Swift apps from scratch. Developed a rigorous intuition for system design, performance, and trade-offs that lives in every product decision I make.

Tech Lead

Led a small engineering team, balancing delivery with code quality and mentorship. Learned to communicate technical trade-offs upward without losing credibility downward.

Delivery Manager

Owned delivery across multiple squads — dependencies, risk, stakeholder alignment. Got fluent in the messy space between engineering and the business.

Product Manager

Now setting product direction at Soho House. Every decision informed by years on both sides of the table — from the first commit to the stakeholder deck.

Skills

A technical PM who bridges strategy and delivery.

Product Strategy

  • Roadmap ownership
  • Prioritisation
  • 0 → 1 launches
  • KPI ownership
  • Product discovery

Data & Insights

  • Advanced SQL
  • A/B testing
  • Snowflake
  • Tableau
  • PostHog
  • Statistical analysis

Delivery & Collaboration

  • Cross-functional squads
  • Agile / scrum
  • Stakeholder management
  • Mobile (iOS & Android)
  • Backend API design

Selected work

Products shipped, impact measured.

Soho House · 2023–Present

In-App Payments for US Event Bookings

Migrated the US market from a fragmented third-party vendor to in-house payment infrastructure. Collaborated with Finance, Payments, and Operations to align tax rules, receipt requirements, and reconciliation across multiple US states.

Material reduction in third-party costs per year

Soho House · 2023–Present

Digital Booking Roadmap

Launched multiple 0 → 1 booking journeys (beach beds, padel, tennis), expanding digital coverage across wellness and leisure. Led A/B experimentation cycles to optimise conversion on high-impact revenue features.

Significant first-quarter revenue · strong uplift in CTR

Soho House · 2023–Present

Events & Class Booking Platform

Optimised the platform responsible for hosting 1M+ annual bookings by introducing scalable templates and API integrations. Improved reliability and load performance while significantly reducing administrative overhead.

Major reduction in admin effort · platform serving millions of bookings annually

Soho House · 2022–2023

Global House Digital Onboarding

Designed and standardised digital onboarding frameworks for consistent house launches. Acted as digital lead across new openings in Europe, Asia, and LATAM — overseeing compliance, payment integration, and operational workflows from day one.

Multiple houses, affiliate hotels & restaurants onboarded

Contact

Let's
connect.

If you'd like to work together, share a role, or just have a conversation about product — I'd love to hear from you.

I'm particularly drawn to opportunities where I can solve ambiguous problems at scale and build products that genuinely matter to people.